The vertical axis, re-read
The control axis is not a preference. It is a fear gradient.
The grid has two axes. The horizontal one — who owns things — gets all the argument. The vertical one — how much a society centralizes control — is drawn as if it were just the other dimension, a neutral up-and-down. It isn't neutral. It has a current. Under the right conditions, populations drift up it, toward authority, almost on their own. This page is about what generates that current.
The answer is older than capitalism and older than the state: the knowledge that we are going to die. There is a body of experimental psychology — Terror Management Theory — that measures what reminders of death do to political attitudes. What it finds maps, almost exactly, onto a single direction on this grid. Straight up.
The figure
Remind a population of death, and watch where it goes.
Below is the 2×2. The dots are a population, spread across the ownership axis — some collective-leaning, some private-leaning. Drag the fear slider, or pick an event. Notice that the dots do not move left or right. They move up. Mortality salience is a vertical force.
Dot height tracks the direction of mortality-salience findings, not a measured coordinate. The point is the axis the force runs along, not a number.
Left and right are an argument about ownership. Up and down is an argument about fear. The slider only ever moves the population in one direction, because the experiments only ever push one way.
The evidence
What death reminders actually do.
The method has been run hundreds of times. Remind one group of people of their own mortality — a questionnaire, a word, an interview near a funeral home — and compare them to a group reminded of something neutral. The death-reminded group reliably moves the same way: it clings harder to its in-group, turns more hostile to outsiders, judges transgressors more severely, and — the finding that matters most here — warms to confident, centralizing authority and to leaders who promise to restore order.
In one study, reminding people of death roughly tripled their stated support for a charismatic, take-charge leader over a relationship-focused or task-focused one. After September 11th — a mass mortality-salience event broadcast on a loop — approval for a wartime leadership and its expansion of state power surged. None of this is about ownership. A frightened socialist and a frightened capitalist both reach upward, for the same reason, toward different men.
The psychology underneath this, in full: The Immortality Project — Terror Management Theory and the ruling class. tmt.felineunion.org ↗The claim
Fear is a vector, and it points straight up.
This is the contribution to the grid. The left/right line cannot represent any of this, because it has no up. It can tell you a frightened population got "more right-wing" or "more left-wing," and it will be wrong half the time, because fear does not reliably change who people think should own things. What it changes is how much control they will hand to whoever promises safety. That is a move along the vertical axis — and the line erased the vertical axis.
Plot it properly and the pattern is clean. The horizontal position is set by interests, history, material conditions. The vertical position is set, in large part, by how much existential threat the population is metabolizing at that moment. Calm societies can sit low on the axis whatever their ownership model. Frightened ones climb, whatever their ownership model.
Authoritarian communism and authoritarian fascism disagree about everything on the horizontal axis and agree about the only thing the vertical one measures: that frightened people should be controlled, for their own good, by someone who is sure. The two top corners, one engine
This is why the two top corners rhyme without being the same. They are built by opposite answers to "who should own the means of production" and the identical answer to "what do we do when people are afraid." They are not the same system — the violence each applies points at different bodies — but they were reached by the same climb. The horseshoe theory mistakes a shared altitude for a shared location. They are both high. They are not in the same place.
The ratchet
Every crisis is a mass mortality-salience event.
A war, a terror attack, a pandemic, a wave of viral violence — these are not only material shocks. They are reminders of death delivered to an entire population at once, often through a screen, on repeat. Terror Management Theory predicts exactly what follows: a collective lurch up the control axis. New powers, emergency measures, deference to the confident, suspicion of the outsider. The powers rarely fully recede when the threat does, because the next reminder arrives before the buffer rebuilds. That is the ratchet.
It is also why the Overton window drifts up over decades rather than wandering randomly. The window does not move on argument. It moves on fear, and fear has a preferred direction. Watch the laws plotted on this grid: surveillance and emergency-powers bills cluster at the top, and they arrive on the heels of the events that frightened us into wanting them.
You cannot argue a frightened population back down the axis. Calm is not a rebuttal. It is a buffer — and buffers are built, not won in a debate. Why the bottom is hard to hold
This is the uncomfortable part for anyone who wants a freer, more decentralized society. The libertarian bottom of the grid is not the natural resting state that fear-free reason settles into. It is a height that has to be actively maintained against a constant downward pull of dread. Telling people the strongman is a bad idea does not lower their fear; it just removes one of the things holding their fear at bay, and the fear reaches for the next strongman. You do not move people down the axis by taking their buffer away. You move them down by giving them a better one.
The exit
The way down is a different buffer, not less fear.
No one gets to be less mortal. So the only durable way to keep a society low on the control axis is to meet the same existential need by another route — one that does not route through obedience to a center. The same research points to it: people who feel securely connected, who belong to something, who are held, react to reminders of death with markedly less hostility and less need to submit to authority. Belonging is an anxiety buffer too, and it sits at the bottom of the grid, not the top.
That is the whole argument for the decentralized corner, restated in the language of fear: mutual aid, dense horizontal solidarity, a commons, a meaning you make with the people beside you rather than receive from the one above you. It manages the terror without conceding the control. It is the buffer that keeps you low.
Where the fear comes from, and why the ruling class is its most invested practitioner: The Immortality Project. tmt.felineunion.org ↗Method & limits
What's established, and what's the reading.
Terror Management Theory is real, peer-reviewed psychology, built on Ernest Becker's The Denial of Death and tested in hundreds of mortality-salience experiments. That death reminders increase worldview defense, out-group hostility, and support for centralizing authority is well established, though like much of social psychology it carries replication caveats and effect sizes that vary by context.
The claim this page adds is the mapping: that those findings name a single direction on the 2×2 — up the control axis — and that this is the engine behind crisis-driven authoritarian drift the left/right line can't see. That mapping is a reading, not a measurement. No conspiracy is implied. The drift is the aggregate of ordinary people managing ordinary dread; it needs no plotters, which is exactly what makes it hard to stop.
Sources: Becker, The Denial of Death (1973) · Solomon, Greenberg & Pyszczynski, The Worm at the Core (2015) · Rosenblatt et al. (1989) · Landau et al. (2004), mortality salience & charismatic leaders · the post-9/11 rally-round-the-flag literature.